BRETA Firm is a performance-driven finance, marketing, and business optimization company built to scale brands with precision. We combine data-backed strategy, financial structure, and modern digital systems to help businesses grow stronger, faster, and smarter.

Our mission is simple:
elevate businesses beyond their current limits.

We work with restaurants, boutiques, dispensaries, service brands, and emerging companies to engineer growth that’s measurable, sustainable, and profitable. Every solution we offer from financial planning to operational strategy to brand elevation is crafted to match the unique needs of each client.

BRETA isn’t just a firm.
It’s a system designed for expansion.

If a business is ready to grow, we make sure it grows in the right direction.

Founder Story

BRETA Firm was created with one belief in mind: growth should never be accidental, only engineered.

Our founder built BRETA after seeing countless businesses with potential but no structure, no guidance, and no clear roadmap. What started as a small ambition turned into a full-scale firm focused on financial architecture, brand optimization, and operational expansion.

Driven by an obsession with excellence and strategic execution, the founder designed BRETA to be more than another consulting company. It became a blueprint for businesses that want to rise above the noise, dominate their market, and run like a high-performance system.

BRETA exists because every business deserves the chance to operate at its highest level and every owner deserves a team that knows how to get them there.

Why Choose Us

Precision Over Guesswork
Every decision is backed by real data, real strategy, and real financial modeling. No fluff, no shortcuts.

Scalable Solutions
Whether you’re a startup or an established brand, we build systems that grow with you, not systems that break as you expand.

Full-Stack Expertise
Marketing, finance, operations, and branding under one roof. One firm, multiple engines powering your business forward.

Elite-Level Execution
We don’t just advise you, we help implement, optimize, and refine your entire business structure.

Results You Can Measure
If it doesn’t improve your revenue, efficiency, or brand strength, it doesn’t leave our table.

Team Roles

BRETA began long before it had a name.

It started with a simple obsession: understanding why some businesses grow effortlessly while others with just as much potential stay stuck. Working in finance and studying business administration, Sameer Khalil kept seeing the same pattern over and over again. Owners weren’t failing because they lacked passion. They were failing because they lacked structure, strategy, and someone who actually understood how to turn a business into a scalable system.

Sameer spent years learning everything he could finance, operations, branding, marketing psychology, sales performance, and digital strategy. The more he learned, the clearer it became: businesses didn’t need another consultant. They needed a firm that could operate like a full engine, not a single tool.

That idea became the foundation of BRETA.

Sameer built BRETA with the belief that every business big or small deserves the same level of precision, planning, and execution that high-level corporations rely on. Instead of selling quick fixes or generic marketing packages, BRETA was designed to architect entire ecosystems: financial clarity, strategic growth planning, brand identity, and operational efficiency all working together.

From day one, the mission was simple:
no guesswork, no wasted potential, only engineered growth.

What started as a one person vision transformed into a firm recognized for its discipline, its results, and its ability to reshape businesses from the inside out. Today, BRETA works with restaurants, boutiques, dispensaries, service brands, and growing companies who want to scale with intention, not luck.

Sameer Khalil didn’t start BRETA to be another agency.
He started it to build something owners could trust with their future.

And this is only the beginning.

Chief Financial Officer

Evan Patino

Every high performance firm needs a financial architect, someone who can turn uncertainty into structure and raw numbers into clear, strategic intelligence. For BRETA, that force is Evan Patino, the firm’s Chief Financial Officer.

Evan’s path into finance began with discipline, curiosity, and a commitment to mastering the fundamentals of business. He graduated from County College of Morris (CCM) with a degree in Business Administration, where he developed a reputation for precision, analytical thinking, and an instinctive understanding of how financial systems work beneath the surface.

Before stepping into his role at BRETA, Evan refined his skills by studying business operations, financial modeling, and revenue strategy from the ground up. What separated him from others wasn’t just education, it was the way he could look at a company’s books and immediately spot inefficiencies, opportunities, and the hidden pathways toward profitability.

His philosophy is simple:
a business cannot scale without financial clarity.

As CFO of BRETA, Evan is the architect behind the firm’s financial infrastructure. He builds the models that project growth, the systems that reduce waste, and the frameworks that transform struggling businesses into streamlined, profitable machines.

Evan oversees the core financial engines that keep BRETA and its clients ahead:
• revenue mapping and forecasting
• pricing architecture
• cost optimization
• budget structuring
• profit-margin engineering
• long-term financial strategy

His work gives every BRETA client a foundation built for scale, not guesswork. With Evan guiding the numbers, businesses don’t just grow; they become financially resilient, strategically aligned, and positioned for long-term success.

As BRETA expands into new sectors and larger markets, Evan Patino remains the steady, calculated mind ensuring every decision is supported by solid financial truth. His leadership is the backbone of the firm’s precision, discipline, and measurable results.

Chief Marketing Officer

Adrian Martinez

Every brand has a voice, but only a few know how to make that voice impossible to ignore. At BRETA, that talent comes from Adrian Martinez, the firm’s Chief Marketing Officer and one of the most driven minds in modern digital strategy.

Adrian’s journey began long before stepping into executive leadership. He started by building his own e-commerce business, learning firsthand how branding, content, paid media, and customer psychology work together to turn clicks into customers. What began as a small online venture quickly grew into a profitable operation, one he scaled through deliberate marketing, sharp strategy, and an instinctive understanding of what captures attention in a crowded digital world.

His early success wasn’t luck. It was discipline, experimentation, and a relentless drive to understand the mechanics behind modern marketing. Adrian became known for crafting campaigns that didn’t just look good, they performed. He wasn’t chasing trends; he was building systems.

As his reputation grew, so did the demand for his work. Brands sought him out for his ability to turn underperforming products into top-selling lines and for his skill in reviving stagnant businesses with bold, data-driven marketing strategies. Adrian proved repeatedly that great marketing isn’t just creativity, it’s structure, psychology, and execution.

His philosophy is simple:
attention is the currency of growth, and strategy is how you control it.

At BRETA, Adrian is the architect of brand expansion. He oversees everything that shapes how clients are seen, understood, and remembered. His work spans:
• digital advertising systems
• content direction
• brand identity & positioning
• social-media growth frameworks
• e-commerce optimization
• long-term marketing strategy

Adrian builds marketing engines that don’t just generate views, they generate revenue. His approach merges creativity with analytics, ensuring every move BRETA makes is both high-impact and measurable.

Today, Adrian Martinez stands as one of the driving forces behind BRETA’s reputation for excellence. His e-commerce roots and marketing success shaped him into the kind of leader who understands not just how to capture attention, but how to convert it into sustainable business growth.

Chief Real Estate Officer

Leads commercial real estate strategy, location scouting, lease negotiations, and property-related financial planning for clients in expansion mode.

Creative Director

Controls the visual identity of BRETA and client brands. Designs assets, ensures visual consistency, and maintains luxury-level brand aesthetics.

Content Team

Develops videos, social media content, digital assets, and marketing materials that fuel engagement and attention.

Sales Team

Collin Arata, Ethan Russells 

Collin and Ethan have been part of our story since they were eighteen. They weren’t polished, they weren’t experienced, but they were hungry, and hunger is something you can’t teach. We saw potential before there was a résumé to prove it. We invested in their growth, their discipline, and their ambition, because real assets don’t always show up on a balance sheet.

Watching them evolve into core pieces of BRETA has validated that early belief. They’ve grown alongside the company, sharpened their instincts, and earned their place in the infrastructure we’re building. Investing in people with fire in their gut has always been part of our formula, and Collin and Ethan are living proof of what that approach creates.

Operations & Support Team

Ensures client work, deliverables, and internal tasks move efficiently. Maintains the systems and processes that keep the firm running smoothly.